Here's what I propose: let's switch it up. Let's make August prostate awareness month, sponsored by Speedo. At the beach, mowing the lawn, walking the poodle in the heat of the afternoon, men can wear Speedos for prostate awareness. We can even sell special Speedos with a word across the butt, like... I dunno... "prostate."
November can continue to be Mo-vember, with the whole mustache bit, but instead of being prostate awareness month we'll make it... what? Mo-na Lisa Awareness Month? People can reflect on the value of both the original Mona Lisa and Duchamp's famous alteration of the picture.
Or maybe Mo-vember could be Mo-use Awareness Month, since the mustaches tend to look like small rodents on the lip, and mice tend not to get the overall attention they deserve.